Autodesk serves three primary industries:
- Architecture, Engineering, and Construction (AEC)
- Product Design and Manufacturing (PD&M)
- Media and Entertainment (M&E)
I have mentioned this before, and I'll say it again. Our position is that these industries are converging:
- Customers who make buildings (AEC) are starting to behave more like customers who make things (PD&M). Whereas buildings used to be one-offs, more and more, parts of buildings (e.g., trusses) are being constructed offsite in environmentally-controlled warehouses, brought to the construction site, and assembled into position. AEC customers are suddenly concerned with mass production and quality control.
- Customers who make things (PD&M) are starting to make more bespoke items. Instead of setting up huge factories to make thousands of identical items, manufacturers are becoming more agile, configuring microfactories to make small runs, more like one-offs, of personalized items.
- Both AEC and PD&M customers see the benefit in showcasing what they make via Augmented Reality and Virtual Reality that has been a mainstay of the M&E industry for years.
With regard to AEC and PD&M, here's a 10-minute video that's worth watching:
At Autodesk, our mission is to empower innovators with design and make technology so they can achieve the new possible, and together, anything is possible. Making homes more affordable is part of the new possible.
Homebuilding is alive in the lab.