I recently read a Variety article:
The article describes how a virtual character has been signed with a creative arts agency. Miquela, a computer-generated avatar with a unique personality, has quite a following on Instagram and TikTok. With her natural-sounding computer-generated voice, Miquela has released several songs. The motivation behind creating such a real-life-like character is that Miquela is available to be licensed for TV, film, and brand strategy via commercial endorsements, raising the prospect of a show, movie, or company featuring the character.
Regarding the voice, Variety notes:
"It’s unknown who provides the voice of Miquela. A Brud [inventor behind the character] rep said, 'Miquela, like many artists, uses pitch-correction tools and other software to make sure she’s nailing her performance. She may be a robot but nobody’s perfect.' In an FAQ on Brud’s website, in response to the question 'Is Miquela real?', the company says that she is 'As real as Rihanna.'"
In addition to the Variety article, I recently finished reading The Song Machine: Inside the Hit Factory by John Seabrook. I got started on this book because it provides an explanation as to why music from my generation is superior to what's in Top 40 today.
In the book, Seabrook tells the story behind the making of Robin Fenty (Rihanna's real name) into a star. In one point, he noted:
"The rehearsals didn't go particularly well. Fenty sounded 'pitchy' — out of tune." [page 179]
Later in the book, Seabrook describes the modern star-making process citing artist, Ke$ha, as an example:
Ke$ha waltzed into the booth and warbled the hook a few times.
You spin my head right round, right round
When you go down, when you go down
It wasn't great, but when Kojak [songwriter and producer] activated the Auto-Tune, everybody went wild. [page 273]
Autodesk provides products and services to three different industries:
- Media and Entertainment - customers who make blockbuster movies, small independent films, documentaries, TV shows, TV commercials, and video games.
- Product Design and Manufacturing - customers who make the things we use every day like smartphones, automobiles, hand tools, dishes, beds, toys, etc.
- Architecture, Engineering, and Construction - customers who make things like buildings, roads, dams, oil rigs, and bridges.
Autodesk has always been an automation company. Today, more than ever, that means helping our customers automate their design and make processes. We help them embrace the future of making, where they can do more (e.g., quantity, functionality, performance, quality), with less (e.g., energy, raw materials, timeframes, waste of human potential), and realize the opportunity for better (e.g., innovation, user experience, efficiency, sustainability, return on investment). Virtual people, places, and things along with augmented reality are part of that opportunity for better for all three of the industries we serve. Everything digital is getting more real.
Autodesk has its own virtual agent - Eva. Maybe one day she can learn to sing?
Virtual singing is alive in the lab.