Since the Autodesk position is that construction, manufacturing, and multimedia are converging, I shared Mark Albert's "A Convergence of Construction and Manufacturing" post on It's Alive in the Lab the other day. Actually, Autodesk has held this belief about industry convergence for some time. For example, here's an article from March 2018:
Our position is that the three industries that we serve are converging:
- Autodesk customers who make buildings (AEC) are starting to behave more like customers who make things (PD&M). Whereas buildings used to be one-offs, more and more, parts of buildings (e.g., trusses) are being constructed offsite in environmentally-controlled warehouses, brought to the construction site, and assembled into position. AEC customers are suddenly concerned with mass production and quality control.
- Autodesk customers who make things (PD&M) are starting to make more bespoke items. Instead of setting up huge factories to make thousands of identical items, manufacturers are becoming more agile, configuring microfactories to make small runs, more like one-offs, of personalized items.
- Both AEC and PD&M customers see the benefit in showcasing what they make via Augmented Reality and Virtual Reality that has been a mainstay of the Media and Entertainment (M&E) industry for years.
Regardless of your industry, are you ready to learn about and adopt practices from the other two?
Autodesk has always been an automation company. Today, more than ever, that means helping our customers automate their design and make processes. We help them embrace the future of making, where they can do more (e.g., increasing efficiency, performance, quality), with less negative impact (e.g., social, environmental), and realize the opportunity for better (e.g., innovation, user experience, return on investment). Automation is driving the convergence of the industries that we serve.
Convergence is alive in the lab.