A typical software development project has a series of phases:
- The Development phase includes a collection of Agile sprints where the team rapidly iterates on: specifying a small amount of functionality, designing the code to provide it, coding to realize it, testing to make sure the new functionality works, and regression testing to ensure that the new code didn't break other parts of the system that were previously working. The process is repeated several times.
- Alpha testing to validate the desirability of a collection of functionality early in the process.
- Beta testing to verify that the collection of functionality is ready to be released.
- Release processing to make the collection of functionality publicly available.
Generative Design mimics nature's evolutionary approach to design. Engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. Then, using cloud computing, the software explores all of the possible design options and presents design alternatives to the engineer. The engineer then selects the preferable alternative based on the results or some other factor, e.g., aesthetics.
In addition to the standard process, our Autodesk Generative Design team is conducting intensive residency trials. One significant goal of this intensive residency is to help us capture stories and exposure for our legitimate generative design solution. It's easy to state the facts about technology, but I bet you'd agree that it carries more weight when you see an example of the technology put into practice by an actual customer. With that in mind, we're collecting the stories in parallel with perfecting the technology.
As such, we've recently welcomed customers, the US Marine Corps and Innovation Forge, as part of the newly launched Autodesk Generative Design Intensive Residency. We designed a 2-week intensive training program to give our top-tier customers the chance to be the first to experience Autodesk's Generative Design while giving us the ability to gain intimate insights into how they use our tools and the hard problems they are trying to solve with this new design to manufacturing approach. This program is the result of a collaboration between Pier 9, Marketing, Product, and Worldwide Field Organization teams.
The program's activities include:
- Product Validation and Feedback - Team members are working 1:1 with these customers to support, observe, and document how they use our tools.
- Customer Stories and Testimonials - Team members are developing customer stories to go along with this experience.
- Customer Education and Sales Support - team members are funneling customers to the program.
So stay tuned not for just generative design technology from Autodesk but also stories about how customers have applied generative design in real-world situations.
Story writing is alive in the lab.