I grew up with the Beatles in the 1960's, so I found it fun to see:
Autodesk recently caught the eye of Forbes Magazine as evidenced by 3 stories. These stories combine to provide a visually rich story of Autodesk through wonderful digital images, in depth video interviews, and engaging photos. This is journalism at its funnest [sic].
The first article is titled “Autodesk Wants To Show The World How To Make Things — To Sell More Software.” This stemmed from a tour of Pier 9 with Technology Futurist, Jordan Brandt, Principal Engineer, Karl D.D. Willis, and summer intern Jifei Ou. In relation to the "Future of Making Things," Brandt is quoted as saying, "We're pushing further and further down the chain into how do you design it and actually manufacture [things]. For us, it's about testing out our software and seeing how it works."
The second story, "What's A Software Company Doing Buying An Architecture Firm?" profiled the work of Autodesk Distinguished Research Scientist, David Benjamin. His program is blending all that's new in materials, 3D printing, and more arcane new fields such as biological manufacturing and algorithmic design.
The third story, entitled "The Future of Manufacturing as told in four Objects" was made possible by behind the scenes work from Jordan Brandt at Pier 9 and David Benjamin and features customers Lightning Motorcycle.
Publicity for the quiet one is alive in the lab.
[For all you born after 1980, George Harrison was known as the quiet Beatle.]