Perhaps my memory on these is not so good, but I seem to recall:
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Musician, Brian Eno, composed the start-up sound for Windows 95, and the only requirement he was given was that the piece needed to be 3.25 seconds long.
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When Bill Gates wanted to use the rights to the Rolling Stones song, "Start Me Up," he called Mick Jagger and asked him how much it would cost. Mick Jagger said, off the top of his head, "I don't know, a million dollars," and Bill said "OK." I believe Mick later remarked that he wished he had asked for more.
Such is life. These small bits of music can have a big impact. I am a big fan of TED. Originally geared towards Technology, Entertainment, and Design, TED has grown to be so much more. So it's with a sense of pride that my colleague, Matt Tierney, helped the creative agency at TED, Psyop, use Autodesk Entertainment Creation Suite to create the video that accompanies the preroll music, that little song you hear before you watch a video. Check out the intro to this video by paying close attention to the first few seconds.
Hearing is alive in the lab.
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