Our CEO, Carl Bass, presented yesterday to about 1,000 people at the C2-MTL conference. Commerce + Creativity Montreal is a conference that seeks to explore creative answers to commercial questions.
Carl's strong message around innovation contrasted with many of the other "creative" and "innovative" presentations. Carl provided real direction about how to achieve those things, supported by great imagery, and presented in Carl's unique style. His presentation was very well received as observed via the Twitter stream and the nodding heads in the room.
Following the talk, Carl was interviewed for C2-MTL TV.
Colorful communication is alive in the lab.
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