As I mentioned this morning, the TED Conference is being held in Long Beach this week. A few weeks ago, Autodesk participated in TEDx Berkeley. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our President and CEO, Carl Bass, covered the new rules of innovation.
Innovation is happening at an unprecedented pace and will continue to accelerate because of 5 trends:
- The Age of Access and Experience
- Business Un-usual
- Digital Fabrication
- Bespoke Innovations 3D prints prosthetic limbs.
- Science can use biology as building blocks, e.g., repurpose E-coli to smell like bananas.
- Mass production is no longer required to obtain goods at a moderate price.
- Rise of Information
- Newspaper editors used to cull information for the masses.
- Now the masses individually use methods like Twitter following to select who curates the news for them.
- Due to internet connectivity, it is possible to share information among large communities of people even on obscure topics.
- Infinite Computing
- We’ve been looking at computing as if were a scarce resource, when today, really, it’s more like a free resource, or an infinite resource.
- Today you can hold in your hand about 30,000 times the computing power that was launched aboard the Space Shuttle.
- Let’s say you have a problem that will take 10,000 compute-seconds to solve. This will cost you about 30 cents today. But let’s also say that this is an important simulation, and you don't want to wait 10,000 seconds (about 3 hours) for it to be done. Now you can give that same problem to 10,000 computers in the cloud and solve it in 1 second. And it still costs 30 cents.
The CEO is alive in the lab.