Back when investment banks had to vie for people's attention in the United States, E.F.Hutton used to run a television commercial depicting a scene, such as a party, where a character would say:
"My broker is E.F.Hutton. And E.F.Hutton says..."
At this point in the commercial, other people would lean in to try to overhear the person and get free investment advice. The tag line would then appear:
"When E.F.Hutton talks, people listen."
Two days ago we released the eTransmit for Revit technology preview. The distribution was limited to Australia, Canada, Ireland, New Zealand, Singapore, United Kingdom, and United States. People in other countries were anxious to get their hands on it, so the team integrated the end user license agreement in 15 languages to make it available worldwide.
"My technology preview provider is Autodesk. When customers talk, Autodesk listens."
Expanding to other geographies is alive in the lab.