As our software as a service approach to shopping, consumers will benefit from Project Showroom in that they can visualize fixtures, appliances, and surfaces in real world settings as part of making purchasing decisions. Customers can experience these new items before they are real - real as in really purchased. This approach also provides benefit to manufacturers. With the previous blog postings, there has been a small amount discussion of "trickery" related to how real the rendered images are:
- Project Showroom: Life Imitates Art
- Project Showroom: Realism is in the eye of the beholder
- Project Showroom: Life Imitates Art Redux
- Project Showroom: I Can't Believe It's Not Butter
The aim is not trickery. The goal is that manufacturers can experience the fixtures, appliances, and surfaces before they are real - real as in really manufactured. The approach of Project Showroom is to provide views of these models that will approximate the physical objects after they are created. That is why the lighting models in Project Showroom are physically accurate. So a Project Showroom approach allows manufacturers to see combinations of appliances in real life settings with the click of a mouse.
In addition, it also allows the manufacturer to see their appliances staged in various rooms without the cost of physically changing/remodeling the setting.
This makes Project Showroom a cost effective approach for all involved - consumers and manufacturers.
Sharing some of our thinking regarding photorealistic rendering is alive in the lab