Look at the athletic shoes that Senior Strategic Designer, Doug Look, created for Autodesk Labs:
Years ago when I was a DWF Technical Evangelist, I created a design for my own set of shoes using the colors from the DWF ball:
My son has several pair of these personalized shoes. At the start of the school year, he created a design for his Pinnacle High School basketball team, and all the players bought the same shoe. Though I never acted on purchasing a shoe with the garish DWF ball colors, I did wind up getting my own pair whose colors I chose to make them go with blue jeans. I had "Sheppard" as the personalization. I was involved in a pick-up game, and I was wearing my shoes. A guy I had never met looked down at my shoes, saw Sheppard, assumed it was some NBA player, and asked "Sheppard - who’s that?" I had to say "that’s me." This type of "mass customization" works.
If you would like to see customization at work in terms of design elements, you can visit the Holophane site:
This site lets you select various elements to define a street lamp, combines these iParts into an assembly using Autodesk Inventor, publishes a 3D DWF, and lets you view the DWF. You can even see a rendering of your street lamp in a setting of your choosing. The Holophane solution also does an analysis of your resulting design and lets you know the wind speed your street lamp can withstand.
Another example of configuring design elements is Project Showroom:
The site lets you select various elements to define a bathroom, combines these elements, and publishes a realistic view. The site keeps track of the additional costs as you make the bathroom fancier. :-)
So what's your experience with custom configurators? Please let us know what you think: [email protected]. Just do it.