Wired Magazine: Get Naked and Rule the World

Please excuse the word "naked" in the posting title, but that's what the magazine article is called. I am sure the presence of the word will wreak havoc with search engines. What hath CAD wrought?

Wired Magazine Cover Overlay

The April 2007 issue of Wired magazine has stories about why exposing yourself is the future of business. The issue features stories such as: "The See-Through CEO" which chronicles how blogging by Redfin CEO, Glenn Kelmann, saved his business. "BLOG: Gimme a B! Gimme an L! Gimme an ..." which shows how Lenn Pryor's Channel 9 web site helped give consumers an alternate picture of Microsoft. Channel 9 gets its name from the audio channel on airlines that lets you listen to the pilots talk to the control tower. Prior to learning about the systems and processes available to commercial airline pilots, Lenn Pryor had a fear of flying. These articles depict how radical forms of corporate transparency allow customers and partners to become working partners.

Wired Magazine Cover Underlay

At Autodesk, we are trying to do our part. We have many blogs that share the inside scoop: 3D Roadie AutoCAD Insider Between the Lines Between the Walls Beyond the Paper (my old favorite) Between the Poles Connected Controlling the Machine The Dave and Dan Civil 3D Show The Dirt Drawing the Machine Duncan's Corner From the Ground Up The Gear Box In the Machine In the Pipes Inside Hues It's Alive in the Lab (my new favorite) Lynn Allen's blog Maxed Out Mayalicious MotionBuilder Off Course - On Target Outside the Lines Plan-It Autodesk Through the Interface Under the Hood Wicked Cool Stuff We have several key sites encouraging student, developer, partner, and customer participation and feedback: Autodesk.com Autodesk Developer Network Autodesk Labs Autodesk University ATC - Authorized Training Centers AUGI - Autodesk User Group International Civil Engineering Community DWF Community Impression Community Industrial Design Community Manufacturing Community My Feedback Student Community The Area - 3D Animation Community And of course, there's also the Autodesk discussion groups.

Autodesk has been able to do this with design data for many years.

We've been doing with the company for almost as many years. We're not so sure about the "rule the world" idea, but the "get naked" part is something we're working on. Autodesk Labs and It's Alive in the Lab are just recent additions to the mix.