Autodesk provides products and services to three different industries:
- Media and Entertainment - customers who make blockbuster movies, small independent films, documentaries, TV shows, TV commercials, and video games.
- Product Design and Manufacturing - customers who make the things we use every day like smartphones, automobiles, hand tools, dishes, beds, toys, etc.
- Architecture, Engineering, and Construction - customers who make things like buildings, roads, dams, oil rigs, and bridges.
Blockchain (with a capital B) was originally defined as the electronic ledger for the Bitcoin cryptocurrency; however, blockchain (with a lowercase b) technology can be used to track anything of value. The blockchain is an incorruptible digital ledger of transactions that is stored in a decentralized fashion, i.e., duplicated across a network of computer servers, so that there is no single point of failure. Transactions are verified and added to the chain by the network via a consensus process.
So given the workflows of the industries that Autodesk serves (see image above), where do you see blockchain technology fitting in? Let us know at email@example.com. Today's suggestion may be tomorrow's solution.
Workflow ledgerization is alive in the lab.