An innovation is something that changes society in a useful way. An invention can lead to innovation only if it enjoys widespread adoption. Corporate strategy is often about innovation because innovative ideas lead to competitive separation. But what does it take to innovate? Autodesk Corporate Strategist, Bill O'Connor decided to find out. He decided to let nature be his guide. Bill studied millions of years of human history/evolution and looked at various innovations. He asked "How did the originator think of that innovation?" He came up with the answers for thousands of innovations. A patterned emerged. Bill coined this pattern The Innovation Genome Project.
You are probably working on a project right now. Wouldn't it help your company if that project created an innovation? Of course it would. So how can you make it so? A common approach would be to gather your coworkers and brainstorm some ideas. Yes you could do that, and you might succeed, but your odds are better if your brainstorming is more systematic. The Innovation Genome Project consists of 7 questions. If you use these questions to organize your brainstorming efforts, you might just come up with an innovation. To get an explanation of the full process, check out Bill's video. It was filmed right here in our Autodesk Gallery in San Francisco.
So now you are ready to innovate. Try it. You'll like it. Please share your thoughts with us about this process at [email protected]. You can download the questions and some materials via the Autodesk Labs site.
An innovation catalyst is alive in the lab.