"Is it real? Am I dreaming? Sometimes I don't know, but I want to believe it so. Let me dream on."
— Utopia, "My Angel," Oops! Wrong Planet, 1977.
When Project Showroom was on Autodesk Labs, it was a technology preview of a simulated shopping experience based on real-time photorealistic renderings of appliances and cabinets found in kitchens. Remember these pictures?
Which is a photograph? Which is a computer rendering? Project Showroom graduated to Project Neon where Autodesk customers could see their own design data rendered in the cloud. This eventually graduated to become Autodesk 360 rendering as a service. So Autodesk customers have a choice of rendering using their own hardware and our native desktop applications, or they can offload the rendering jobs to the cloud.
Autodesk Social Media Specialist, Blake Menezes, was very happy to share a BuzzFeed article that focused on the work of Peter Guthrie, a hyper-realistic architectural visualization artist. The article challenges readers to distinguish between a real image/photograph or a rendering. Check it out for yourself.
A discerning eye is alive in the lab.