On September 3, we launched an internal worldwide contest here at Autodesk with the intention to get our employees to start eating our own dog food, a.k.a. use and test our latest cloud product. Actually "eating one's own dog food" is a famous Microsoft expression. Advisor to the CEO/CTO, Jonathan Knowles, prefers "drinking one's own champagne." That expression may be catching on. I heard it used by someone else in a recent AU planning meeting. But I digress... So what's the deal with this contest?
The challenge is to form teams of 4 to 6, start collaborating and brainstorming on a design, and then make it at our Autodesk Workshop at Pier 9 in San Francisco (our SF offices). The possibilities for design can be anything. It could be wearable art, digital art, 3D printable art, wood work, machinery, you name it, the sky’s the limit (well that and a budget in terms of materials they can use). Each team will start by using our not-yet-released cloud product to learn its capabilities and report back what works and what doesn't. The best testers/designs will be announced and awarded at Autodesk University 2013 in Las Vegas.
Our teams are not just eating a bowl of dog food — they are eating the entire bag. As Jonathan would say, they're not sipping from a glass, they're chugging from the bottle. There are no rules in this contest. Our contestants can use any of our Autodesk products (e.g., from Sketchbook to AutoCAD to Inventor to Revit) to design their design. The only requirement is the teams must use the new cloud product and report on its usability and capability. So what is this new product? What is it capable of? Follow my blog as we (Product Marketing Manager, Mandy Schafer, and I) track their progress and get a sneak peak at our new cloud product.
Competition is alive in the lab.