Some of your are familiar with our IDEAS program.
As I have blogged before, our IDEAS program can be described as:
- An exploration of the role of design in fostering innovation.
- A discussion about design as a systematic approach to problem-solving and innovation — encompassing form, function, and performance.
- A high examination of trans-disciplinary challenges and opportunities about how design is contributing to addressing corporate and societal success.
- A catalyst for an ongoing dialogue and community engagement about design and innovation.
In May we held an IDEAS conference on What Should We Design Imagine Next? From our web site:
"The worlds envisioned by science fiction have entertained generations of readers and movie-goers for over a century. These same words have inspired scientists, inventors, explorers and entrepreneurs to repeatedly push against the boundaries of possibility. Ideas once thought fanciful — deep ocean and space explorations, AI, even nanotechnology and synthetic biology — now form the backdrop of our everyday lives. Today, as exponentially growing technologies demonstrate almost daily how invention is only limited by our imaginations, we can realistically ask the questions:
- Now that we can do anything, what will we do?
- Or more thoughtfully, what should design imagine?"
Autodesk gathered a diverse and notable group of thinkers and doers that included renowned science fiction authors, designers, inventors and entrepreneurs to contemplate and better understand the rapidly shrinking gap between imagination and tangible reality.
Autodesk software helps people imagine, design, and create a better world. Science fiction stirs the imagination. True science results in actual creation. Design is what connects the two. But don't take my word for it. You can look for an article about the IDEAS conference in the "Science Fiction Prototyping From NASA" section, by Intel Corporation's Futurist & Principal Engineer — Interactions and Experience Research, Brian David Johnson, in this month's edition of IEEE Computer magazine. I am certainly looking forward to it. In addition, check out this audio interview with Ramez Naam (book review):
Ideas are alive in the lab.