From their about page: "Sketchfab is a web service to publish interactive 3D content online in real-time without [requiring users who want to view your 3D content to download/install] a plugin. The world we live in is in 3D, but the web is still in 2D, and we want to change that. We think your 3D models deserve something better than screen shots or "show reel" videos. That's why we created Sketchfab. We understand 3D and bring it to the web."
This month's free ADN plugin was created by Klaas Nienhuis. Both Klaas and Sketchfab are Autodesk Developer Network (ADN) members. The plug-in can be used to publish your models from 3ds Max and show your 3d models directly on Sketchfab — an online platform for viewing 3d models directly in your browser. This is very convenient for communication with clients or presentations. Check it out for yourself:
One of our ulterior motives for providing the source code with the plugins of the month is that we want you to see how easy it is to extend our design application functionality to specifically suit your needs. So check out the code as well as use the precompiled binaries for 64-bit 3ds Max. With a little bit of fiddling, you may make it compatible with the 32-bit version. As always, feel free to continue to share your thoughts with us at email@example.com.
3D viewing is alive in the lab.