Our Gallery at One Market just set up twelve new exhibits that come under the heading of Design in the Public Interest. These exhibits feature products, places, and processes where design is used for common good instead of monetary profit. In a series of twelve blog articles over the next few weeks, I thought I would pick them off one at a time. The first four I covered were:
- See Better to Learn Better Exhibit
- Laboratory to Learn Exhibit
- Reclaiming Public Space Exhibit
- Making Sanitation Safe Exhibit
Our next one is TED. TED is a nonprofit devoted to Ideas Worth Spreading that started out as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. With two annual conferences -- the TED Conference in Long Beach and Palm Springs each spring, and the TEDGlobal conference in Edinburgh UK each summer, TED includes the award-winning TEDTalks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize.
Autodesk Fellow, Tom Wujec, and Autodesk Gallery Curator, Jason Medal-Katz, have a long history with TED.
- ADSK and TED
- Visual note-taking with Tom Wujec at TEDGlobal 2011
- Social Space and Fight Club: IDEAS Cage Matches
- Autodesk at TED: TED Prize
- Peruvian Children Smoke Marshmallow Challenge in Six Minutes
- Fight Club: IDEAS Cage Matches
- Jason Medal-Katz recap of TEDGlobal
- TED Marshmallow Challenge Gets Upscaled
- TED Blog: New exhibit explores design for the public good
- LinkedIn IDEO.org's Tim Brown: Must-See Public Interest Design
Perhaps it’s not surprising that an outgrowth of TED -- the popular platform for 20-minute talks on big ideas -- is one of the most powerful global phenomena in public interest design. But it's nothing short of a shock that such a revered brand opened itself up to essentially be hacked by everyday people all over the globe.
The TED curators took a leap of faith when they decided to conduct this experiment in thought leadership: inviting local people to host their own TED events, under the banner of TEDx. (The x stands for independently organized.) Organizers need only apply for a license, abide by core TED traditions, and they've got themselves a world-class brand from which to launch their own "ideas worth spreading." "It's a platform built on trust," says TEDx founder and director Lara Stein.
The trust has been earned, over and over again. Since the founding of TEDx in 2009, there have been nearly 5,000 events in over 1,200 cities, in over 35 countries. That's a total of over 16,500 talks, over 170 of them making it onto the main TED.com website with over 80 million views.
Autodesk has participated in local TEDx conferences.
- Autodesk CEO, Carl Bass, on New Rules of Innovation at TEDx Berkeley
- Autodesk Corporate Strategist, Bill O'Connor, and Distinguished Research Scientist, Andrew Hessel, at TEDx Marin
For those without reliable access to electricity, TED partnered with IDEO.org to create TEDx-in-a-Box, everything needed to host and document a TEDx event. Just add inspiration.
Thanks to Global Content Manager, Matthew Tierney, and Brand Marketing Manager, Grace Hom, for content contained in this blog article. This is just one of the many exhibits in the gallery at One Market in San Francisco. The gallery is open to the public on Wednesdays from 12 pm to 5 pm, and admission is free. Visit us.
Idea spreading is alive in the lab.