I have been playing this game on my iPad called LogoQuiz. LogoQuiz tests your familiarity with company logos. The game shows you a portion of a company's logo, and you have to guess the company's name. The fewer the guesses you need before you get it right, the higher your score. As you amass correct answers, you earn the ability to request hints that can help on logos you do not recognize.
This is a brilliant idea. Why didn't I think of that? First of all, it's fun and scary as to how many I knew. It proves that marketing must actually work. Second, imagine being able to collect the number of incorrect responses and share that with the companies whose logos are included in the game. For example, you could tell the Acme Corporation that only 32% of the world is well acquainted enough with their company's branding to be able to identify their logo correctly on the first try. Since the game requires that the player enter the company's name, you could leverage that as well. For example, you could tell the Acme Corporation that most people guess Anvil so perhaps they should change their name to Anvil Incorporated.
When I was at Buzzsaw.com, we had a suite of services - one of which was called ProjectPoint. Despite the product (really a service) name, customers frequently said things like "I was up on the Buzzsaw the other day and ..." or "I was using Buzzsaw last night..." When Buzzsaw.com (the company) was reacquired by Autodesk, we gave in and just renamed ProjectPoint to Buzzsaw. What you call a company or a product/service matters.
So if a game like LogoQuiz can be made for company logos, what about other items? Here are some ideas for games that I can think of.
How about sports teams?
Instead of FIFA teams, how about flags of countries?
How about famous album covers?
Maybe the licensing rights to use the logos are a hassle to obtain? You would think not - how can exposure via a game be a bad thing? It's probably only a matter of time until we see more of these branding recognition type games.
Heck, as long as we're thinking of possibilities, we could even have Name That Blogger.
Gamesmanship is alive in the lab.