Autodesk Gallery at One Market: Exhibits for Media and Entertainment

Recently we redesigned the Autodesk Labs home page to make it easier to locate technologies By Industry. The Autodesk Gallery at One Market has many exhibits. These appeal to visitors from many industries. Though each exhibit has its own unique appeal, I thought I would list the ones that are related to specific industries. To date I have covered:

	Exhibits for the Architecture Engineering and Construction Industry
	Exhibits for the and Automotive/Transportation Industry
	Exhibits for the Education

Today I thought I would cover the Media & Entertainment industry. Not everyone is aware of our vital role in film, television, and game creation. For the past 17 years, every Oscar nominee for best special effects has used Autodesk software. If you consider yourself to be a member of this industry and have been on the fence about whether or not to visit the Gallery at One Market, perhaps this blog posting will sway you into stopping by? Each exhibit is unique and tells a portion of the Autodesk story much better than describing how we create software, put it in boxes, and ship it out.

Exhibit	Unique aspect of the exhibit...	How Autodesk fits in...
Cloudy With A Chance of Meatballs	Inspired by a popular children’s story written more than 30 years ago, Sony Pictures Animation used the latest in digital animation technology to create Cloudy with a Chance of Meatballs, an imaginative disaster movie.	Working with Autodesk Maya, rather than model items such as a hamburger as a single piece, the team modeled each ingredient separately and bound them together using a Rigid Body Dynamics (RBD) system and then employing a Soft Body Collision extension of RBD to visualize the burgers bouncing and breaking apart.
RKS Guitars	The open body structure of the RKS guitar allows body shells and ribs to be changed to suit diverse preferences for color, finish, materials, shape, and even sound.	RKS used Alias Studio for sketching and surfacing to create customized bodies that feature no flat surfaces.
Video Show Reel	Although not as widely publicized, Autodesk is the dominant player in the film, games, and television industries.	For the last 14 years in a row, all Oscar nominees for the best visual effectscategory have used Autodesk software for the films that were nominated.
Virtual Cinematography	Using a device representing a "virtual camera" puts the camera in the hands of the director instead of the animator.	Autodesk MotionBuilder is the software behind the process.
LEGOLAND Mega Model	Playing with LEGOs has been the initial inspiration for many of today's architects and engineers, and the dinosaur mega model (62,500 bricks) is a replica from the LEGOLAND theme park that helps spur the imagination.	The LEGO Group designs initial brick shapes using Maya, feeds that into a proprietary brick builder application, and then uses AutoCAD to create plans for LEGO exhibit construction.
Rabbit Holes 3D	Based on knowledge of color and how light bounces at angles, "Small Invader" by Fred Bashide and "Animation Mother" by Meats Meier are holographic images that contain 8 seconds of pictures that appear to move as you walk past.	3D models created using Autodesk Maya are fed into a laser-based process that pulses RGB on tiny pixels in 1/10,000,000th bursts resulting in lifelike imagery.
3D video without 3D glasses	The display from Alioscopy appears to be 3D even though 3D glasses are not required.	Though not associated specifically with the hardware, Autodesk Media & Entertainment software is used in the creation of the content displayed using this technology.
Mixed Reality Interface	The Kommerz MRI device was developed by an architect who found it impossible to navigate his designs using 3D models and a computer mouse.	The Autodesk Project Newport technology preview has been integrated with the MRI device to allow users to navigate their Autodesk Revit models as easily as moving a chess piece.
Perceptive Pixel Multi-touch Wall	The Perceptive Pixel Multi-touch device, developed by industry luminary Jeff Han, predates the iPhone and allows for an infinite number of touch points (iPhone has only 2).	An Autodesk Labs copy of Autodesk Design Review is used to explore 3D models using gestures instead of mouse clicks.
Augmented Reality	A simple web camera is used to combine what the camera sees ("the reality") with computer models ("the augmentation") as a planning tool for municipalities.	The Autodesk Office of the CTO worked with Autodesk partners to develop this prototype for exploring designs created with Autodesk software.

The gallery is open to the public on Wednesdays from 12 pm to 5 pm, and admission is free. Visit us.

Telling the Autodesk story through the work of our customers is alive in the lab.